Inconsistent branding rarely happens on purpose — it accumulates as different people touch different channels over time. A short audit surfaces most of the drift in under an hour.
Seven checkpoints worth running
- Do your logo files match across your website, social profiles and email signature?
- Is the same color palette (not just "close enough") used everywhere?
- Are headline and body fonts consistent across your site and your decks?
- Does your tone of voice read the same on Instagram as it does in a sales email?
- Do your product photos share a consistent style, lighting and crop?
- Is your tagline used consistently, or does it change by channel?
- Would someone recognize your brand with the logo removed?
Fix the highest-visibility gaps first
You don't need to fix everything in one pass. Start with the assets a new customer sees first — your homepage, your top social profile and your email signature — then work outward from there.
Want help applying this to your brand?
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